A private company involved in bringing a platform to make people aware of all the discounts going on near their few steps away.
Monday, 19 February 2018
As mentioned previously, online store offers can be an effective tool for not only customer acquisition but also for customer loyalty, however, it’s important to consider your overall brand strategy before you begin offering discounts.
If you want to position yourself as a higher end brand or if you have slimmer margins, you may want to consider sticking to customer loyalty type offers as opposed to weekly sales. On the other hand, if you have healthy margins deep discounting and daily/weekly sales might be better for hitting your goals.
Ultimately, you need to consider if offers and the type of offer is the right strategy for your brand. Regardless, building an online business will generally involve a lot of experimentation to understand what works best. The best approach is to choose a goal for every campaign and offer, start small and measure the results.
We are bringing a platform to you to help you measure all the offer analytics, your per day sales, how many customers walked in.
Choose your strategy with the mind but at the right platform to still get the return on investments and increase customer relationships.